Forever Brilliant moissanite has found some of its biggest fans with independent fine jewelry designers, many of whom sell through Etsy.com. Jewelry trade publication JCK Magazine spoke with a few of these talented designers to find out what attracted them to working with moissanite.

Pennsylvania-based jewelry designer Jen Hollywood-Showell started using Forever Brilliant moissanite in her line, J Hollywood Designs, after seeing the stone in person – in the form of a half-carat round, to be exact. “I loved it,” she says. “It was easy to work with, and I was surprised at how brilliant it was.”

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