Count independent fine jewelry designers, many of whom sell through Etsy, among the biggest fans of Charles & Colvard’s Forever Brilliant moissanite. Jen Hollywood-Showell, owner and designer of J Hollywood Designs, remembers the first time she began working with the diamond alternative. It was a half-carat round, and “I loved it,” she says. “It was easy to work with, and I was surprised at how brilliant it was.”

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